Customers Log-InShould Page Speed Influence Google PageRank?
Matt Cutts, a software engineer and an eloquent corporate spokesman for Google, spoke at PubCon earlier this month and later gave a video interview to Web Pro News, in which he said that the speed at which web pages are available might become a factor in SEO moving into 2010. He said that because many within Google consider fastness to be vital to the web, the company is considering making web site speed a factor in calculating page rankings. Those comments have confused and scared many folks as to how speed might impact their businesses.
With Engine Networks you don’t have to worry about that, becouse our backbone is peering dirctly with Google backbone improving connectivity and gaining speed and reactiveness.
Page load speed has been a factor in quality score for a long time. Google focuses on consumer user experience first and they have a big interest in people being happy with their search results. If a page doesn’t load, a less-savvy user attributes the failure to Google, not the particular site.
Infrastructure is a consideration in many countries. If you can’t count on your electricity, you situate your servers in a country with stable infrastructure. Then you market your servers’ location as a plus. In the meantime, you’re in a booming economy, and most of your clients’ markets are local. Your servers can’t be local because local infrastructure hasn’t caught up with the boom.
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